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carrera_you_race_or_you_don't_campaign


 How are you going to spend the coming summer? Would you like to lie quietly on the nearest beach and do nothing? Or would you rather move, travel, do lots of sports and achieve new ambitious goals? If you belong to the second group – you are the potential fan of Carrera new campaign.

 

 

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 Carrera is all about speed, emotions and racing. The campaign is actually called “You race or you don’t”. All the pieces seem to fill the wearer with a portion of energy.

 

 The spectacular story revolves around five sunglasses designs: Carrera 6002, Carrera 6000, Carrera 5001, CA6003 and Champion

 

Carrera-6002-Havana


 Carrera 6002 is modernized variation of legendary Carrera 6000. The catchiest detail is perhaps the double bridge construction that makes the sunglasses look modern and unconventional. The design that starred in the campaign features havana color. There is also red and four more tones to choose from.

 

 

 

carrera-6000-grey-blue


 Carrera 6000 hardly needs an introduction. The everlasting design with signature bone temples comes from Carrera Icons range. There is a variety of interesting frame colors available to dilute the timeless classics.

 

 CA6003 (the one on the campaign image on top) features a simple design with no embellishments. It comes in six reserved colored variations and will complement any office look.

 

Carrera-5001-Orange-Metal-Violet


 The next item under consideration is Carrera 5001 Orange Metal Violet (Do you feel like each word draws a vivid energetic picture in your mind?). They feature mirrored lenses and have a futuristic touch about them. They are perfect for young people who like adventures – after all it comes from Carrera Craze Range.

 

 

Carrera-Champion-Matte-Black-Polarised-sunglasses


 Champion is again a design from Carrera Icons range. Its aviator shape is unlikely to go out of fashion ever. The perfect design often worn by Rihanna, Usher and Lady Gaga is designed exclusively for true racers.

 

 Despite the crazy racy atmosphere depicted in the campaign, the sunglasses may be used to create pretty official looks thanks to classy designs.

 Check the whole featured story on Carrera’s website. And enjoy the chic sunglasses as the story unfolds.

 

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